Follow Up Boss is a powerful customer relationship management platform designed specifically for real estate agents to manage leads, automate follow-ups, and close more deals.
About Follow Up Boss
Follow Up Boss is a comprehensive customer relationship management (CRM) system built exclusively for the real estate industry. Designed to help agents and teams manage their lead pipelines more effectively, Follow Up Boss consolidates leads from multiple sources into a single, intuitive platform. The system emphasizes speed-to-lead response times and systematic follow-up, which are critical factors in converting prospects into clients.
The platform integrates with hundreds of lead sources including Zillow, Realtor.com, Facebook, and other popular real estate marketing platforms. This seamless integration ensures that no lead falls through the cracks and agents can respond immediately to new inquiries. Follow Up Boss also provides robust automation features, team collaboration tools, and detailed analytics to help real estate professionals optimize their sales processes.
Whether you're a solo agent looking to organize your database or a large team needing sophisticated lead routing and reporting capabilities, Follow Up Boss scales to meet your needs. The platform's mobile-first design ensures agents can manage their business from anywhere, making it an essential tool for today's on-the-go real estate professionals.
Key Features
Lead Aggregation & Integration
Automatically capture and consolidate leads from over 200 sources including lead generation websites, social media platforms, landing pages, and other marketing tools. All leads flow into one centralized database with intelligent duplicate detection to keep your pipeline clean and organized.
Automated Follow-Up & Action Plans
Create customized action plans that automatically trigger tasks, emails, and text messages based on lead behavior and stage in the sales cycle. Never miss a follow-up opportunity with systematic nurture sequences that keep you top-of-mind with prospects.
Smart Lead Routing
Distribute incoming leads to team members based on custom rules including round-robin assignment, geographic territory, lead source, or other criteria. Ensure fair lead distribution and accountability across your team while maximizing response times.
Team Collaboration Tools
Enable seamless communication among team members with internal notes, lead assignments, and shared visibility into lead interactions. Managers gain full transparency into team activity, response times, and conversion metrics to coach more effectively.
Mobile App & Text Messaging
Manage your entire lead database from iOS or Android devices with a full-featured mobile app. Text prospects directly from the platform with integrated SMS capabilities that log all conversations to the lead's record automatically.
Advanced Reporting & Analytics
Track key performance metrics including lead sources, conversion rates, response times, and agent activity. Customizable dashboards and reports help you identify what's working and optimize your marketing spend for maximum ROI.
Quick Specs
| Category | Agent |
|---|---|
| Best For | Real estate agents and teams seeking robust lead management |
| Starting Price | $69/user/month (billed annually) |
| Free Trial | Available upon request |
Pricing
Follow Up Boss offers tiered pricing starting at $69 per user per month when billed annually, or $79 per user per month when billed monthly. The platform includes all core CRM features, unlimited contacts, integrations, and support at every plan level. Team plans are available with volume discounts for larger brokerages and teams. A free demo and trial period are available to qualified prospects, allowing you to test the platform before committing.